For 15 years, HockeyStickMan has been all about one thing: bringing pro-level hockey gear to players everywhere at prices that make sense. Along the way, we’ve had a nagging idea in the back of our minds…

Jerseys, Bags, Apparel & More

The best part? Sticks are just the beginning. Whether you’re an individual looking to rep your name on your twig, or a whole team needing custom jerseys, socks, bags, or apparel, we’ve built the infrastructure to deliver. Customization in hockey has always been painfully slow and expensive. We’re changing that.

Celebrating 15 Years with Something New

Launching Custom Hockey feels like the perfect way to mark 15 years of HSM. We’ve spent over a decade proving what hockey players want, listening to the game, and bringing pro-stock access to the public. Now, we’re extending that same mission into personalization.

This isn’t a side project. It’s something we’ve dreamed about for years — and we couldn’t be more pumped to finally launch it.

See It in Action

Check out Joey’s launch video below, where he shows off some of the first custom sticks and shares why this is such a game-changer for players and parents.